During the last three decades, the turkey industry has come from a single-product, holiday-oriented business into a fully integrated industry with a diversified product line that competes with other protein products on a year-round basis. The following information provides an overview of the turkey industry's growth.
Turkey consumption more than doubled since 1970, due to consumers' recognition of turkey's good taste and nutritional value.
In 2014, U.S. consumption of turkey was 15.8 pounds per person.
More and more Americans are realizing that turkey is not just for the holidays. Although 50 percent of all turkey consumed in 1970 was during the holidays, today that number is around 31 percent as more people enjoy delicious turkey year-round.
In 2014, turkey was the #4 protein choice for American consumers.
Turkey Production in the United States has increased nearly 104 percent since 1970, meeting consumers' demand as more people choose turkey. With the value added to turkey through processing into a wide varitey of cuts, parts and further processed products, the total value of turkey processors' production in 2011 was nearly $18 billion.
Like domestic turkey consumption, turkey exports continued to grow throughout the last decade. The following information shows the worldwide popularity of American turkey products.