FOR IMMEDIATE RELEASE CONTACT:
Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 233, srosenblatt@turkeyfed.org
or Leslee McGovern, Devine & Pearson
617-472-2700 ext. 137 lmcgovern@devine-pearson.com

Profits Heat Up With Turkey On The Table
"Turkey, Savor the Success" Web Feature Series Showcases Turkey's Attractive Food C

Washington, D.C. (May 2004) -The National Turkey Federation's (NTF) "Turkey, Savor the Success" series on eatturkey.com features a special recipe page of turkey dishes that offer the best value. The collection includes 16 recipes from commercial foodservice professionals in restaurants, hotels, catering operations and delis that have food costs ranging from 13 to 25 percent.

The Turkey Burger served at Kowalski's Market in St. Paul, Minn., presents the most modest food cost at 13 percent while Turkey Paillard with Pecans from J. Huston Catering, San Francisco, Calif., comes in at 25 percent. In the middle at a food cost of 19 percent, are Smoked Jerk Turkey Thighs from Susan Goss, Smoked Turkey Picadillo Tostadas from Gary Kucy and Turkey Fried Steak with Sausage Gravy and Jalapeno Biscuits from Robert and Ouida Merrifield.

Operators may access the recipe feature by simply logging on to eatturkey.com, clicking on the "foodservice" tab, choosing "Savor the Success" and then the featured recipe link entitled "value of turkey." This connects to the featured recipe page where foodservice professionals can view the applications and link to even more recipes from a database of 650+ offerings.

"Turkey is a good value," notes Sherrie Rosenblatt, NTF's senior director of marketing and communications. "Chefs that succeed with it appreciate its food cost as much as its consumer appeal and versatility. This recipe feature shares some of those applications."

Every month eatturkey.com will have a new "Turkey, Savor the Success" feature from menu categories such as brunch or salads, from individual chefs in commercial and non-commercial operations or from ethnic cuisines such as Mexican and Caribbean. Once eatturkey.com showcases a feature it will be added to a "Turkey, Savor the Success" page and will continue to be linked to NTF's popular recipe database. Here foodservice professionals can access not only the new dishes, but also a library of more than 650 innovative turkey applications, nine "Virtual Menu" applications and 30 celebrity chef demonstrations.

The National Turkey Federation is the advocate for all segments of the U.S. turkey industry. It's award winning web site www.eatturkey.com offers successful on-line professional chef cooking demonstrations and a searchable database of more than 300 recipes that exhibit turkey's versatility as a profit-building item, which enhances menus in all meal occasions during every season of the year. Operators can also go to www.eatturkey.com to sign up for the RecipE-mail program to register and receive unique recipe ideas that add flair to holiday and special occasion menus year-round.