FOR IMMEDIATE RELEASE CONTACT:
Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 233, srosenblatt@turkeyfed.org
or Leslee McGovern, Devine & Pearson
617-472-2700 ext. 137 lmcgovern@devine-pearson.com

Jack in the Box® Restaurants Brings the First Turkey Burger Offered by the Major Quick Serve Chain to WWW.EATTURKEY.COM
National Turkey Federation Virtual Menu 2003 Presents the Turkey Jack

Washington, D.C. (August 2003) - Jack in the Box® restaurants is teaming up with the National Turkey Federation's (NTF) "Virtual Menu 2003" program in September on www.eatturkey.com to promote its latest burger creation - the Turkey Jack that was introduced in July. Featuring a moist turkey patty topped with melted cheese, lettuce, tomatoes, red onion slices, pickles, ketchup and a mayonnaise-onion sauce on a jumbo bun, the Turkey Jack is the fast food chain's first turkey burger.

"Operators visiting www.eatturkey.com can learn how Jack in the Box® restaurants creates a new version of a traditional American burger with turkey as the base," comments Sherrie Rosenblatt, NTF's director of public relations. "Restaurateurs may find ideas for their own burger menus through Jack in the Box® restaurants' offering or by searching our database of 25 turkey burger recipes."

"Turkey offers a fresh flavor that appeals to consumers looking for something new and different," says Tammy Bailey, director of menu marketing and promotions at Jack in the Box® restaurants. "We think the Turkey Jack will answer customer demand not only for alternatives to beef and chicken, but also for exciting new choices and tastes."

NTF's "Virtual Menu 2003" unveils current turkey trends on www.eatturkey.com, with recipes submitted by a wide variety of foodservice operations - from casual independents to quick-serve national chains. Each month, a different establishment offers a popular turkey item from their menu, along with a plate shot and a quote from a restaurant representative on the benefits of turkey and why they choose to serve it.

Once Jack in the Box® restaurants' Turkey Jack has been featured, it will be added to the "Virtual Menu Turkey Trends" page joining Arby's, The Fireplace of Boston, Subway and others. There it will continue to be linked to NTF's recipe database of more than 600 innovative turkey applications, including 25 turkey burgers and more than 120 sandwiches.

The National Turkey Federation is the advocate for all segments of the U.S. turkey industry. It's award winning web site www.eatturkey.com offers successful on-line professional chef cooking demonstrations and a searchable database of more than 300 recipes that exhibit turkey's versatility as a profit-building item, which enhances menus in all meal occasions during every season of the year. Operators can also go to www.eatturkey.com to sign up for the RecipE-mail program to register and receive unique recipe ideas that add flair to holiday and special occasion menus year-round.