BJs Restaurant and Brewhouse Recognized for Variety of Turkey Menu Applications with National Turkey Federations T.O.M. Award
FOR IMMEDIATE RELEASE
Adrienne Richards, National Turkey Federation
National Turkey Federation (NTF) presented BJ’s Restaurant and Brewhouse with its Eighth Annual “Turkey on the Menu” (T.O.M.) Award at the National Restaurant Association (NRA) convention today. The award recognizes this chain of casual dining restaurants for its promise to provide value to its guests through a variety of turkey menu applications.
BJ’s offers three turkey sandwiches – classic turkey, roasted turkey cobb and turkey club – along with a turkey burger as a healthy option for the beef burger.
“All our turkey sandwiches have high consumer appeal because of the good value and healthfulness,” said BJ’s Corporate Chef Ray Martin. “Our guests can also make any burger a turkey burger with a 7 oz., 100 percent white meat, turkey patty that is grilled at no additional cost.”
“All of BJ’s turkey options are permanent menu items. The chain prides themselves with choices for everyone, so the menu always has a variety of fresh selections,” said Jeff Handrich, Butterball, LLC’s vice president of national account sales, who nominated BJ’s Restaurant and Brewhouse.
BJ’s Restaurant and Brewhouse has 95 locations across 13 states. BJ’s restaurants offer an innovative and broad menu featuring award-winning, signature deep-dish pizza complemented with generously portioned salads, appetizers, sandwiches, soups, pastas, entrees and desserts. Quality, flavor, value, moderate prices and sincere service remain distinct attributes of the BJ's experience. The Company operates several microbreweries which produce and distribute BJ's critically acclaimed handcrafted beers throughout the chain.
“BJ’s understands the benefit of serving turkey as they use the protein to their fullest advantage in sandwiches and even as their healthy burger option,” said Sherrie Rosenblatt, NTF’s vice president of marketing and communications.
Winning the casual/family style category of the T.O.M Award, BJ’s Restaurant and Brewhouse joined Erik’s Delicafé, winner of the fast food/quick serve category, and Purdue University, winner of the non-commercial category, at the 2010 reception held at the NRA convention.
NTF members nominate the foodservice chains that exemplify the criteria of the T.O.M. award. Entrant applications address questions regarding turkey menu applications, the items’ consumer appeal, how the chain promotes the menu items through marketing and turkey’s food cost percentage. A panel of foodservice professionals rates the entries on consumer appeal, versatility, taste, value, and how the turkey application benefits the chain operation.
About the National Turkey Federation
The National Turkey Federation (NTF) is the national advocate for all segments of the $14 billion turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning Web site, www.EatTurkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,800 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.
About Butterball, LLC
Butterball, LLC, the largest producer of turkey products in the United States, is headquartered in Garner, N.C. For more than 50 years, whole bird products have been a central part of business. Today, the company also has a broad array of offerings for retail, deli and foodservice that help make meals something to celebrate every day. Butterball products are enjoyed domestically and internationally.