Dunkin’ Donuts’ Breakfast Sandwich on www.eatturkey.com

October 24, 2012
Washington, D.C.

FOR IMMEDIATE RELEASE CONTACT: Adrienne Richards, National Turkey Federation 202-898-0100 ext. 7223, arichards@turkeyfed.org National Turkey Federation (NTF) named Dunkin’ Donuts as its second Turkey Trendsetter of 2009 because of its use of turkey sausage in a breakfast sandwich. Chef Stan Frankenthaler, Dunkin’ Donuts executive chef and director of culinary development, created the Egg White Turkey Sausage Flatbread, which is the first breakfast dish to be placed under the trendsetter category. NTF’s Turkey Trendsetter program celebrates chefs who have incorporated innovative turkey dishes into their menus. Dunkin’ Donuts, known for America’s favorite every day all-day stop for coffee and baked goods, now features breakfast sandwiches in their DDSMART™ better-for-you menu. The nutritional benefits of turkey inspired Chef Frankenthaler to use turkey in his Egg White Turkey Sausage Flatbread. “Turkey fits perfectly on Dunkin’s Donuts DDSMART™ better-for-you menu because it is lean and has strong, existing health and wellness connections,” said Chef Frankenthaler. “The Egg White Turkey Sausage Flatbread was an industry innovator and combines fluffy egg whites, delicious turkey sausage, spinach and melted reduced-fat Mozzarella cheese on multigrain flatbread.” Dunkin’ Donuts also features other turkey options on their menu including the Turkey, Cheddar and Bacon Flatbread sandwich. This breakfast sandwich features a wonderful blend of tasty sliced turkey, crispy bacon and melted Cheddar cheese. “Dunkin’ Donuts menu strategy of choosing the lean protein of turkey in its breakfast menu, made the chain a natural choice as our trendsetter,” said Sherrie Rosenblatt, NTF’s vice president of marketing and communications. “This trendsetter displays the adaptability of turkey and makes it convenient for on-the-go consumers who don’t want to skimp on taste or nutrition.” Turkey is a healthier choice as it is a naturally lean poultry so breakfast turkey-based sausage and other breakfast turkey meats have gained in consumer acceptance. Being healthy doesn’t mean sacrificing taste since turkey lends itself as a companion to a variety of flavors. “Turkey is priced right for the operator and consumer, and has great flavor appeal as well as a strong healthy connotation,” said Chef Frankenthaler. “Consumers enjoy turkey in any meal – breakfast, lunch, or dinner – and there is no reason to expect that to change.” Founded in 1950, Dunkin' Donuts is a market leader in the coffee and baked goods category. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. Read more about Chef Frankenthaler and his Egg White Turkey Sausage Flatbread at www.eatturkey.com. ###