ARAMARK Corporation Receives Seventh Annual T.O.M. Award for its Variety of Turkey Menu Items
Adrienne Richards, National Turkey Federation
The National Turkey Federation (NTF) presented ARAMARK Corporation with its Seventh Annual “Turkey on the Menu” (T.O.M.) Award at the National Restaurant Association (NRA) convention today. The award recognizes this non-commercial foodservice operator for its variety of value-oriented, non-commercial turkey menu applications across many day parts, segments and cuisines.
ARAMARK uses 18 specified turkey products across all segments of the non-commercials business, including fresh and frozen, cooked and raw, totaling more than 30 million pounds of turkey per year. As a principal piece of their deli business, turkey is one of the most commonly promoted menu items.
According to Jim Johnston, national account manager of Butterball, LLC, who nominated ARAMARK for the award, “These high end deli operations can be found all over the country, providing exceptional service and value to consumers. They are committed to finding the next big thing in turkey and how to take this protein further in their menus.”
ARAMARK has 54,196 units with 13 different channels of managed services, such as college campuses, healthcare facilities and school districts.
“Turkey has a consistent presence both as limited time offers and regular menu items because its versatility and health profile allow us to provide our customers with options,” remarked Ed Jones, Food Production Manager, who accepted the award on behalf of ARAMARK.
“This is the first time the T.O.M. Award has a repeat winner,” said Sherrie Rosenblatt, NTF’s vice president of marketing and communications. “This is because this company knows how to develop and sell successful turkey concepts to patrons across multiple lines of non-commercial segments.”
Winning the non-commercial category of the T.O.M Award, ARAMARK joined Port of Subs, winner of the casual/family style category, J. Alexander’s, winner of the fine dining category, and Jason’s Deli, winner of the fast food category, at the 2008 reception held at the NRA convention.
NTF members nominate the foodservice chains that exemplify the criteria of the T.O.M award. Entrant applications address questions regarding turkey menu applications, the items’ consumer appeal, how the chain promotes the menu items through marketing and turkey’s food cost percentage. A panel of foodservice professionals rates the entries on consumer appeal, versatility, taste, value and how the turkey application benefits the operation.
About the National Turkey Federation
The National Turkey Federation (NTF) is the national advocate for all segments of the $8 billion turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning Web site, www.EatTurkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,800 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.