Gets an Upgrade

October 24, 2012
Washington, D.C.
FOR IMMEDIATE RELEASE CONTACT: Adrienne Richards, National Turkey Federation 202-898-0100 ext. 7223, The National Turkey Federation’s (NTF) Web site,, has undergone a major redesign highlighting turkey as the perfect protein for year-round cooking. The new site includes a completely redesigned homepage, including a Consumer Hot Plate that, for the month of July, takes visitors to perfect protein recipes for active living. Once there, visitors can learn about the nutritional benefits of eating turkey, and find new ways to incorporate turkey recipes into their healthy llifsestlyes. On the homepage, visitors are also linked to the Consumer Featured Product –- this month, the turkey breast. Sherrie Rosenblatt, NTF’s vice president of marketing and communications said, “We want to surround visitors with interactive tools to learn about the nutritional content of turkey, as well as provide new and unique ways to include it in their busy lifestyles. With the new Web site we’ve added an enormous amount of content up front that can be easily updated throughout the year.” The site’s consumer section provides a scrolling library of images that with a simple “click” takes users directly to each recipe. This section also offers seasonal and holiday ideas. For the health-conscious consumer, supplies multiple pages on nutrition. Visitors are shown how turkey stacks up nutritionally against other proteins, as well as the nutritional profile of various cuts of turkey. In fact, a 3-ounce portion of roasted skinless turkey breast contains only 3 grams of fat and is naturally low in sodium, containing less than 25 milligrams per ounce. Another feature of is the option to receive monthly recipe e-mails. Visitors can sign up on the consumer section of the site to receive a monthly e-mail which highlights different turkey recipes along with the latest news about turkey products. The NTF has worked hard to ensure that visitors to the upgraded won’t be sacrificing good taste for good health. The user-friendly site shows how the many turkey cuts and products available today can be incorporated into any meal, which means cooking delicious, convenient and healthy meals is easier than ever. “We are very excited about this new phase of,” says Rosenblatt. “And we are confident that the updated site will give visitors many more reasons to cook with turkey and integrate it into their daily routines.” ###