Cooking With Turkey On Demand

October 24, 2012
Washington, D.C.

FOR IMMEDIATE RELEASE

CONTACT: Sherrie Rosenblatt,
National Turkey Federation
202-898-0100 ext. 7227,
srosenblatt@turkeyfed.org

or
Jennifer Zuckerman,
Devine & Pearson
617-472-2700 ext. 135,
jzuckerman@devine-pearson.com

Culinary aficionados can learn about cooking with turkey by visiting America’s Test Kitchen’s (ATK) Web site at AmericasTestKitchen.com. NTF is part of a new online video series called TV OnDemand. Visitors to the ATK Web site can see a 15-second video showcasing NTF’s vast library of food photography, which airs prior to the OnDemand segments, along with a banner ad that appears to the right of the video throughout the segments, including a call to action to visit EatTurkey.com.

Through this partnership, NTF is reaching out to a very loyal audience of cooking enthusiasts through an interactive medium. Sherrie Rosenblatt, NTF’s vice president of marketing and communications, said, “America’s Test Kitchen is a respected program amongst its viewers and by aligning with this well-known presence in the cooking world, NTF is able to link using a variety of turkey products with a plethora of recipe ideas.” For the past seven years, ATK has been the number-one cooking show on public television. ATK and its Web site, AmericasTestKitchen.com, are well known amongst the home cooking community. They exhaustively test every part of recipe preparation, from ingredients to kitchen equipment. Home cooks trust ATK to develop reliable recipes that they can prepare for family and friends. “ATK aims to transform the way America cooks at home, just like EatTurkey.com’s goal is to transform the way America thinks about turkey at-home and away-from-home. The partnership is a natural one,” said Rosenblatt. NTF’s 15-second spot launched in June, continues throughout the summer months of July and August, and resumes in November for the start of the holiday season. About the National Turkey Federation The National Turkey Federation (NTF) is the national advocate for all segments of the $8 billion turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning Web site, www.EatTurkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,800 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas.

The National Turkey Federation is headquartered in Washington, D.C.