ARAMARK Corporation Receives Sixth Annual T.O.M. Award
FOR IMMEDIATE RELEASE
a Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 7227, firstname.lastname@example.org
or Jennifer Zuckerman, Devine & Pearson
617-472-2700 ext. 135, email@example.com
The National Turkey Federation (NTF) presented ARAMARK Corporation with its Sixth Annual Turkey on the Menu (T.O.M.) Award at the National Restaurant Association (NRA) convention today. The award recognizes this non-commercial foodservice operator for its variety of turkey menu applications across many day parts, segments and cuisines. ARAMARKs commitment to turkey on the menu extends across most of its 54,196 units throughout the country.
ARAMARKs business runs across many lines of non-commercials segments including education (school districts and colleges/universities), business and industry, healthcare, parks and resorts, sports and entertainment, correctional institutions, conference centers, convention centers, and senior living. Menus vary by location, but more often than not, the operations have turkey on the menu. More than 8 million pounds of turkey will be used this year in ARAMARKs units. From carving stations to deli offerings, turkey is a dominant player on the menu.
According to Jeff Handrich, vice president of sales of Butterball LLC, who nominated ARAMARK for the award, Turkey menu applications cover most industry segments, day parts and cuisines. It is used as a prominent protein and promoted across the board. ARAMARK has an impressive commitment to turkey on the menu.
ARAMARK stood out to our judges because not only are they actively promoting turkey on most of their menus, they also continue to work with Butterball to develop even more menu items that use turkey as a main ingredient, to further promote its usage, said Sherrie Rosenblatt, NTFs vice president of marketing and communications.
ARAMARK uses 18 specified turkey products across all segments of the non-commercial business, including fresh, frozen, cooked and raw. Throughout all of their many locations, ARAMARK creates high-quality, nutritious and profitable dining solutions.
Turkey is so versatile that it offers us the opportunity to create many healthy and flavorful menu options, remarked Paul Carr, corporate chef and senior director of culinary, who accepted the award on behalf of ARAMARK. Our deli offerings give consumers the option to customize their sandwich. The carving station offers the convenience of a home cooked meal at our customers place of employment, school or healthcare facility.
Winning the non-commercial category of the T.O.M Award, ARAMARK joined Perkins and Marie Callenders Bakery & Restaurant, winner of the casual/family style category, and Jimmy Johns, winner of the fast food category, at the 2008 reception held at the NRA convention. Past recipients of the award include Bob Evans, Wendys International, Mimis Café, the Machine Shed, Schlotzskys and Subway.
National Turkey Federation members nominate the foodservice chains that exemplify the criteria of the T.O.M award. Entrant applications address questions regarding turkey menu applications, the items consumer appeal, how the chain promotes the menu items through marketing and turkeys food cost percentage. A panel of foodservice professionals rates the entries on consumer appeal, versatility, taste, value and how the turkey application benefits the operation.
About the National Turkey Federation The National Turkey Federation (NTF) is the national advocate for all segments of the $8 billion turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning web site, www.EatTurkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,800 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.