Multimedia Presentation on Benefits of Serving Turkey Launched on EatTurkey.com

October 24, 2012
Washington, D.C.

FOR IMMEDIATE RELEASE
CONTACT:
Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 227, srosenblatt@turkeyfed.org
or Lisa Brackett, Devine & Pearson
617-472-2700 ext. 135 l_brackett@devine-pearson.com

The National Turkey Federation (NTF) unveiled an online multimedia presentation entitled “Turkey. The Perfect Protein®,” offering foodservice-related nutrition information about the benefits of including turkey products on the menu. The presentation, narrated by a registered dietician, is specifically designed to educate foodservice operators and chefs on healthful properties of turkey that align with today’s consumer food and wellness trends. This online feature is part of the recent revisions made to EatTurkey.com that give the site a fresh, contemporary look and streamlined navigation.

The short, informative multimedia clip features Erin Boyd, MS, MPH, RD, who lends her expertise to explain what makes turkey “The Perfect Protein.” Created in rich-media with vibrant visuals, the presentation gives foodservice professionals a better understanding of diet trends and underlying nutrition concepts in order to best address the needs of current customers and attract new ones. Boyd describes how turkey’s nutritious profile, broad appeal, and versatility enable operators to offer successful items across all cuisines and day-parts.

With a background in nutrition communications for the food industry, Boyd understands the current diet-related concerns facing the country, as well as the value of capitalizing on consumer trends. “People are adopting more of a lifestyle approach to wellness, especially in the foods they choose, so they are looking for healthy menu options wherever they dine,” explains Boyd. “Turkey is great way to offer satisfying, creative dishes that are lower in calories and fat.”

In addition to consumer-driven trends, the Perfect Protein presentation discusses how turkey items meet the dietary recommendations of government health authorities, including the 2005 Dietary Guidelines for Americans and the Food and Drug Administration urging that foodservice establishment offer more nutritious foods.

“This is an exciting enhancement to our web site, which we feel embraces the opportunities emerging in response to the current food and health environment,” comments Sherrie Rosenblatt, NTF's vice president of marketing and communication. “The multimedia feature will show operators how by adding and promoting great-tasting turkey items on their menus they can attract the growing segment of nutrition-conscious customers.”

In addition to the launch of the Perfect Protein multimedia feature, the NTF celebrates the fresh look of EatTurkey.com. Improvements were made to ease navigation in the foodservice area and to enhance the visual appeal, making it more user-friendly. New brighter imagery and rich media graphics create an inviting homepage. Nutrition content has also been updated to reflect up-to-date recommendations and the most recent nutrition information on poultry and meat products. To view the multimedia presentation about the Perfect Protein, visit the revised web site at www.EatTurkey.com, and click the link at the bottom of the page.

NOTE: Photos are available by download from NTF’s image library at www.devine-pearson.com (username: editor; password: wishbone)

The National Turkey Federation (NTF) is the national advocate for all segments of the turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning web site, www.eatturkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,500 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.