Agriculture Secretary to Keynote 2006 Turkey Federation Convention
CONTACT: Sherrie Rosenblatt
Senior Director, Marketing and Communications
Agriculture Secretary Mike Johanns will deliver the keynote address at the 2006 National Turkey Federation (NTF) Annual Convention, an event that is expected to shine the spotlight on the newest star in the meat case – turkey.
“We’re extremely honored to have the Secretary of Agriculture join us at our convention,” said NTF Chairman Pete Rothfork. “His speech will come just a few days after President Bush unveils his budget proposals for the next fiscal year, and we anticipate the secretary will be able to give us a preview of how the administration’s priorities will affect our industry.”
The convention is set for Feb. 8-11 at the Royal Pacific Hotel at Universal Studios in Orlando. The theme for the convention is “Lights, Camera, Action – Turkey Takes Center Stage,” an examination of the economic and regulatory factors that will affect the industry’s efforts to enhance its position among protein consumers.
Joining Johanns on the Feb. 10 General Session agenda will be Tom Elam, from the Hudson Institute and Strategic Directions, who will present what may be a very optimistic economic outlook in 2006, and Susan Dosier and Susan Nash, two food connoisseurs from Southern Living Magazine. Dosier and Nash are expected to discuss current culinary trends and how the turkey industry can take advantage of them. Rounding out the General Session will be the presentation of the fourth annual Turkey on the Menu (T.O.M.) award and Chairman Pete Rothfork’s State of the Industry report.
In the days preceding the General Session, all of NTF’s functional committees will meet. The Technical and Regulatory Committee kicks things off on the afternoon of Feb. 8 with the first part of a day-and-a-half committee meeting. The Human Resources, Issues Management, Legislative, Live Production, Marketing, Membership/Purchasing Managers, Turkey Health and Worker Safety and Health committees follow suit with meetings on Feb. 9.
The convention’s final day, Feb. 11, features five important workshops:
- Live Production – this workshop will examine how to make up for the loss of valuable medicines that have been withdrawn by FDA as well as the latest on environmental, animal care and disease prevention practices.
- Marketing – participants will hear research results on how the “perfect protein” is perceived by consumers and foodservice operators, and learn from a Florida supermarket’s meat-marketing manager about new ways to take center stage in the meat case.
- Purchasing Managers/Preferred Suppliers – a leading expert will share 15 reasons why people chose to do business with you (or not) and the how the best companies avoid complaints about their service.
- Technical and Regulatory – this workshop will take an in-depth look at FDA’s new allergen regulations and offer companies tips on how to comply with them.
- Worker Safety and Health – with the extensive media coverage of a possible avian influenza pandemic, this workshop will offer tips on how to protect workers’ health and examine how the industry is communicating the efficacy of its practices to the general public.
Also on tap for Feb. 11 is the Board of Directors Meeting where policy resolutions for the new year will be debated and the 2006 slate of officers and Executive Committee members will be elected.
As always, the convention will feature numerous networking opportunities for participants. They include the traditional Cryovac/Sealed Air Corporation Welcome Reception on Feb. 8; a Nicholas Turkey Breeding Farms Breakfast, the ALPHARMA Lunch and the Elanco Reception on Feb. 9; a ChemGen breakfast and Phibro reception on Feb. 10; and an Alltech breakfast on Feb. 11.
The third-annual Turkey Tee-off Golf Contest will be on Feb. 10, as will this year’s Family Program – a trip to the historic Kennedy Space Center in Cape Canaveral, Fla. This year’s convention will conclude with the Annual Banquet on Feb. 11. The Synd’Cats, a Rat Pack tribute band, will provide this year’s entertainment. Their performance is sponsored by Intervet. Preceding the banquet will be the traditional reception, which will be hosted by Bayer, the Virginia Poultry Growers Cooperative and Volk Enterprises.