National Turkey Federation Online Survey Leads to Better Internet Services on EatTurkey.com

October 24, 2012
Washington, D.C.
FOR IMMEDIATE RELEASE CONTACT:
Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 227, srosenblatt@turkeyfed.org
or Lisa Brackett, Devine & Pearson
617-472-2700 ext. 135 l_brackett@devine-pearson.com

An online survey conducted by the National Turkey Federation (NTF) provided information that allowed NTF to offer better content on their Web site, EatTurkey.com. The survey found that 88 percent of foodservice operators currently use turkey in their operation. Nearly all operators (95%) said they are very likely or somewhat likely to increase the number of lower fat protein items on their menus due to the government dietary guidelines released last year.

“The foodservice operator survey armed NTF with information that will enable us to better serve this community on the federation’s Web site,” said Sherrie Rosenblatt, NTF’s director of marketing and communications.

Based on the findings, NTF adjusted content on EatTurkey.com. An online series that features information about different turkey products including a product description, cooking instructions and recipe ideas has been launched. This series will familiarize operators with a variety of turkey products so they can easily add turkey to their menu. Nutrition information and healthy recipes have also been added for those looking to add healthier items to their menu.

NTF continues to seek further operator insight through the launch of a new online survey. The new survey asks how turkey products are being utilized in operations and what barriers might still exist. This information will help NTF further develop its Web site to better serve foodservice operators.

The survey, which takes only minutes to complete, can be found on EatTurkey.com by selecting “foodservice” then clicking on the “Foodservice Survey” at the bottom of the screen.

The National Turkey Federation (NTF) is the national advocate for all segments of the turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning web site, www.eatturkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,500 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.