Schlotzsky’s® Wins the National Turkey Federation’s Annual T.O.M. Award
NTF Recognizes Chain for Serving Up Success with Turkey
Savannah, Ga, February 1, 2004 -
FOR IMMEDIATE RELEASE
Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 233, firstname.lastname@example.org
or Leslee McGovern, Devine & Pearson
617-472-2700 ext. 137 email@example.com
The National Turkey Federation (NTF) named Schlotzsky’s® (Nasdaq: Bunz) as the recipient of its second annual T.O.M. (Turkey On the Menu) award during the federation’s Annual Convention here. Developed to recognize multi-unit restaurant chains exhibiting success with innovative turkey menu applications, the T.O.M. award acknowledges Schlotzsky’s and its creativity with turkey in sandwiches (such as in the Southwestern Turkey Club), in salads (Smoked Turkey Chef’s Salad) and on pizza (Smoked Turkey and Jalapeno).
“The National Turkey Federation is honored to present Schlotzsky’s with our annual T.O.M. award in recognition of its excellence in menuing turkey,” comments Jeff Ettinger, chairman of NTF’s Marketing Communications Committee. “Schlotzsky’s has leveraged two of turkey’s key attributes, its popularity with consumers and its versatility across cuisines and menu items.”
John Wooley, chairman, president and chief executive officer of Schlotzksy’s accepted the award from Cooper Farms, the NTF member that nominated the 550+ unit deli chain.
Restaurant chains eligible for the T.O.M. award were nominated by the NTF membership, which represents
100 percent of the turkey produced in the United States. Members submitted a summary describing the chain’s turkey item, its consumer appeal, its marketing and promotion activities and how these efforts position turkey as a profitable option for other foodservice operations. A panel of three judges, all experienced foodservice professionals, rated each entry on how the turkey application addresses versatility, taste, convenience and consumer appeal. Additionally, judges awarded points for how the chain’s turkey menu item met consumer needs for visual appeal, portion size, versatility, taste and value.
About the National Turkey Federation
The National Turkey Federation is the advocate for all segments of the U.S. turkey industry. Its award-winning web site, www.eatturkey.com, offers virtual menus that showcase current turkey trends, professional chef cooking demonstrations and a searchable database of more than 600 recipes. Operators can also go to www.eatturkey.com to sign up for the Recipe E-mail program to register to receive unique recipe ideas that add flair to holiday and special occasion menus year-round.
About Schlotzsky’s Deli
Schlotzsky's, Inc. founded in Austin, Texas, in 1971, through its wholly-owned subsidiaries, is a franchisor and operator of restaurants in the fast casual sector. Its current menu features upscale made-to-order hot sandwiches and pizzas served on proprietary buns and crusts, wraps, chips, salads, soups, fresh baked cookies and other desserts, and beverages. As of September 30, 2003, there were 583 Schlotzsky's® Deli restaurants open and operating in 37 states, the District of Columbia and six foreign countries. Visit www.schlotzskys.com or www.cooldeli.com for more information.
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