National Turkey Federation Reveals Second Trendsetter Of 2008
Tex Wasabi’s Screamin’ Gobbler Provides Loud Flavors and a Rockin’ Attitude that Tops the Charts
Washington, D.C., May 14, 2008 - FOR IMMEDIATE RELEASE
Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 7227, email@example.com
or Jennifer Zuckerman, Devine & Pearson
617-472-2700 ext. 135, jzuckerman@Devine-Pearson.com
The National Turkey Federation (NTF) reveals the second “Turkey Trendsetter,” Sushi Chef Omar Martinez of Tex Wasabi’s Rock-N-Roll Sushi BBQ, featuring his exotic Screamin’ Gobbler sushi roll recipe. Housed on www.EatTurkey.com, the “Trendsetter” area celebrates the creativity of culinary professionals from across the country and the innovative ways they’ve incorporated turkey into their menus.
Chef Martinez describes Tex Wasabi’s, located in Santa Rosa, Calif., as a place where “East and West come together to throw a non-stop party and enjoy a variety of unique flavors. We blend California style sushi and Southern BBQ for a one of a kind food, with a funky and hip atmosphere.”
The flexibility of turkey, in flavor combinations and preparation methods, keeps it on the menu year-round at Tex Wasabi’s. “Turkey is an easy fit for our style of restaurant,” explains Martinez. “With our gringo style of sushi, we are very fortunate that it lets us combine turkey and sushi ingredients like never before.”
Co-owner and Food Network host Guy Fieri’s bold cooking style emanates from the walls of Tex Wasabi’s. “We try to incorporate this approach into everything we do and turkey allows us to do this because it fits with almost anything we think up,” says Martinez.
Well-known for pairing ingredients and flavors in new and innovative ways, Martinez’s featured “Turkey Trendsetter” recipe, The Screamin’ Gobbler, is no exception. A combination of roasted turkey, jalapenos, pepper jack cheese, avocados, green onions and sriracha mayonnaise (a blend of an Asian-style hot sauce with traditional mayonnaise), the uncommon sushi roll has quickly become a fan favorite.
“All the flavors work great independently, but come together for a totally creative approach to sushi,” explains Martinez. Like the menu says, “first you’ll gobble; then you’ll scream!”
“Chef Martinez’s playful approach to food brings excitement to his establishment and menu,” comments Sherrie Rosenblatt, NTF’s vice president of marketing and communications. “His fearlessness in the kitchen results in unforgettably ‘rockin’ dishes, like the Screamin’ Gobbler.”
Martinez’s entire interview and Screamin’ Gobbler recipe will be available at www.EatTurkey.com beginning in June. To access current “Turkey Trendsetter” information, go to the “Foodservice” area of www.EatTurkey.com and click on the “Turkey Trendsetter” tab.
NOTE: Photos of Chef Martinez and his Screamin’ Gobbler sushi roll are available for download from NTF’s image library at www.devine-pearson.com (username: editor; password: wishbone)
About the National Turkey Federation
The National Turkey Federation (NTF) is the national advocate for all segments of the $8 billion turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning web site, www.EatTurkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,800 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.