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Subway® Takes Home National Turkey Federation's 1st Annual T.O.M. Award
NTF Recognizes Chain for Dishing Up Turkey On the Men
WASHINGTON, D.C., February 1, 2003 -
CONTACT: Sherrie Rosenblatt, NTF, 202/898-0100,
or, Leslee McGovern, Devine & Pearson,
617/472-2700 E-mail: srosenblatt@turkeyfed.org
Washington, DC (February 10, 2003) - At its annual convention this month in San
Antonio, the National Turkey Federation (NTF) named Subway restaurant chain as
the recipient of its first annual Turkey On the Menu (T.O.M.) award. Created
to recognize multi-unit restaurant chains exhibiting market strength and innovative
menu applications, the T.O.M. award acknowledges Subway's tremendous success
with turkey in their operation.
"As Subway celebrates its 37th anniversary,
the National Turkey Federation is proud to salute their long-standing commitment
to turkey by presenting them with the inaugural T.O.M. award," comments Jeff
Ettinger, chairman of NTF's Marketing Communications Committee. "Throughout
its history, Subway has leveraged the broad appeal of turkey, which has become
a popular menu item year-round and is closely associated with the great taste
of Subway sandwiches."
Restaurant chains eligible for the
T.O.M. award were nominated by the NTF membership, which represents 100 percent
of the turkey produced in the United States. Members submitted a summary
describing the chain's turkey item, its consumer appeal, marketing and promotion
and how these efforts position turkey as a profitable option for other foodservice
operations. A panel of three judges, all experienced foodservice professionals,
rated each entry on how the turkey application addresses versatility, taste,
convenience and consumer appeal. Additionally, judges awarded points for
how the chain's turkey menu item met consumer needs for visual appeal, portion
size, versatility, taste and value.
Subway was nominated for the T.O.M.
award by four NTF member companies voting collectively: ConAgra Foods, Jennie-O
Turkey Store, Perdue Farms and West Liberty Foods. Representing Subway and
accepting the award at NTF's annual convention were Executive Chef Chris
Martone, who heads up menu development for the chain, and Janet Risi, president
of IPC, the company that purchases all turkey products for Subway.
Left to right:
Jeff Ettinger, president, Jennie-O Turkey Store
Joe Gilmore, vice president foodservice marketing, Perdue Farms
Chris Martone, executive chef, Subway
Jan Risi, president, Independent Purchasing Cooperative
Steve Zoll, president of refrigerated foodservice, ConAgra Foods
Ken Rutledge, president and CEO, West Liberty Foods
The National Turkey Federation (NTF) is the national advocate for all segments of the turkey industry, providing services and
conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably
provide wholesome, high-quality, nutritious products. Its award-winning web site, www.eatturkey.com,
offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant
trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally,
the site presents a searchable database of more than 1,500 recipes, offers a recipe E-mail program and provides special
seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.
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