Subway's Southwest Turkey & Bacon Sandwich Brings Bold Flavor To www.EatTurkey.com
Subway Selects menu offering joins National Turkey Federation's 'Virtual Menu 2003' Program
WASHINGTON, D.C., June 1, 2003 -
CONTACT: Sherrie Rosenblatt, NTF, 202/898-0100,
The National Turkey Federation (NTF) welcomes Subway Restaurants and its Subway Selects Southwest Turkey and Bacon Sandwich, featuring tangy chipolte southwest sauce, as the newest feature of "Virtual Menu 2003" on www.eatturkey.com. This zesty sandwich, made from tender turkey breast, crispy bacon, lettuce, tomato, onions, green peppers and Subway's own chipolte southwest sauce atop freshly baked bread, is a classic example of how national chains are succeeding with this versatile protein in the booming specialty sandwich category.
"Throughout its 37-year history, Subway has leveraged the broad appeal of turkey," comments Jeff Ettinger, chairman of NTF's Marketing Communications Committee. " It's become a popular menu item year-round and is closely associated with the great taste of Subway sandwiches. Subway Restaurants longstanding success with turkey was recognized by the turkey industry this year, when the chain received NTF's inaugural 'Turkey on the Menu' (T.O.M) award."
Created to recognize multi-unit restaurant chains exhibiting market strength and innovative menu applications with turkey, the T.O.M. award acknowledges Subway's tremendous success with turkey in their operation.
"Turkey is a great ingredient to work with," adds Chris Martone, Subway's corporate chef. "It can be paired with so many exciting flavors, like the chipolte southwest sauce on our Selects menu and the variety of breads we offer like parmesan oregano, honey oat and Monterey cheddar."
Developed to highlight the growing popularity of turkey across cuisines and market segments, "Virtual Menu 2003" focuses on turkey trends as well as its success in independent and chain establishments across the country. NTF's "Virtual Menu 2003" unveils current turkey trends on www.eatturkey.com with recipes submitted by a wide variety of foodservice operations. Each month, a different restaurant offers a popular turkey item from their menu, along with a plate shot, and a quote from a restaurant representative on the benefits of turkey and why they choose to serve it.
Subway's Southwest Turkey and Bacon Sandwich will join the "Virtual Menu Turkey Trends" page with Arby's, The Fireplace of Boston, Wildflower Bread Company of Arizona, the Oak Leaf at the Washington Dulles Airport Marriott and Einstein Bros®. There it will continue to be linked to NTF's recipe database of more than 600 innovative turkey applications and its library of 30 celebrity chef demonstrations.
The National Turkey Federation (NTF) is the national advocate for all segments of the turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning web site, www.eatturkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,500 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.
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