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Jack in the Box® Restaurants Brings the First Turkey Burger Offered by the Major Quick Serve Chain to www.EatTurkey.com

National Turkey Federation Virtual Menu 2003 Presents the Turkey Jack

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WASHINGTON, D.C., July 1, 2003 -

CONTACT: Sherrie Rosenblatt, NTF, 202/898-0100,
or, Leslee McGovern, Devine & Pearson,
617/472-2700 E-mail: srosenblatt@turkeyfed.org

Jack in the Box® restaurants is teaming up with the National Turkey Federation's (NTF) "Virtual Menu 2003" program in September on www.eatturkey.com to promote its latest burger creation - the Turkey Jack that was introduced in July. Featuring a moist turkey patty topped with melted cheese, lettuce, tomatoes, red onion slices, pickles, ketchup and a mayonnaise-onion sauce on a jumbo bun, the Turkey Jack is the fast food chain's first turkey burger.

"Operators visiting www.eatturkey.com can learn how Jack in the Box® restaurants creates a new version of a traditional American burger with turkey as the base," comments Sherrie Rosenblatt, NTF's director of public relations. "Restaurateurs may find ideas for their own burger menus through Jack in the Box® restaurants' offering or by searching our database of 25 turkey burger recipes."

"Turkey offers a fresh flavor that appeals to consumers looking for something new and different," says Tammy Bailey, director of menu marketing and promotions at Jack in the Box® restaurants. "We think the Turkey Jack will answer customer demand not only for alternatives to beef and chicken, but also for exciting new choices and tastes."

NTF's "Virtual Menu 2003" unveils current turkey trends on www.eatturkey.com, with recipes submitted by a wide variety of foodservice operations - from casual independents to quick-serve national chains. Each month, a different establishment offers a popular turkey item from their menu, along with a plate shot and a quote from a restaurant representative on the benefits of turkey and why they choose to serve it.

Once Jack in the Box® restaurants' Turkey Jack has been featured, it will be added to the "Virtual Menu Turkey Trends" page joining Arby's, The Fireplace of Boston, Subway and others. There it will continue to be linked to NTF's recipe database of more than 600 innovative turkey applications, including 25 turkey burgers and more than 120 sandwiches.

Virtual Menu 2003 participants
Arby's Market Fresh™ Roast Turkey and Swiss
The Fireplace of Boston Turkey and Vegetable Pot Pie
Wildflower Bread Company Turkey Breast and Brie Sandwich
The Oak Leaf at the Washington Dulles Airport Marriott Cast Iron Seared Turkey Cutlets
Einstein Bros® Turkey Pastrami Reuben
Subway® restaurants Southwest Turkey and Bacon Sandwich
Blimpie Subs and Salads Zesto-Pesto Turkey™ Crunch-a-Bowl Salad
Jack in the Box® restaurants Turkey Jack Turkey Burger

The National Turkey Federation (NTF) is the national advocate for all segments of the turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning web site, www.eatturkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,500 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.