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Back to Foodservice |
The Next Phase of EatTurkey.com - Gobble 2.0
National Turkey Federation’s Award-Winning Web Site Gets an Upgrade
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Washington, D.C., July 15, 2008 - FOR IMMEDIATE RELEASE
CONTACT:
Sherrie Rosenblatt, National Turkey Federation
202-898-0100 ext. 7227, srosenblatt@turkeyfed.org
or Jennifer Zuckerman, Devine & Pearson
617-472-2700 ext. 135, jzuckerman@devine-pearson.com
The National Turkey Federation’s Web site, EatTurkey.com, has undergone a major redesign that will continue to work towards keeping turkey top of mind and increase at-home and away-from-home turkey usage.
The new site includes a completely redesigned homepage and primary landing pages such as the Foodservice section. According to Sherrie Rosenblatt, NTF’s vice president of marketing and communications, “We want visitors to EatTurkey.com to always have something new they can see when they log on so we added an enormous amount of content up front that can be easily updated throughout the year.”
In addition to design changes, new areas have been added to EatTurkey.com including the monthly Foodservice Hot Plate that features recipe collections, trends and items of interest. For July, the Healthiest Turkey Recipes Collection is featured and easily accessed from the main and Foodservice section homepages. The Foodservice section of EatTurkey.com, which includes the Turkey Trendsetter, extensive recipe database, and preparation tips and tools have remained and been brought up to the homepage for easy accessibility. Fresh content will make EatTurkey.com even more relevant and appealing to users for when they return, with something new for them to experience as they think about including turkey more often on their menus.
Said Rosenblatt, “We are very excited about this new phase of EatTurkey.com and are confident that the updated site will give visitors many more reasons to cook with and eat turkey.”
About the National Turkey Federation
The National Turkey Federation (NTF) is the national advocate for all segments of the $8 billion turkey industry, providing services and conducting activities that increase demand for its members' products by protecting and enhancing their ability to profitably provide wholesome, high-quality, nutritious products. Its award-winning web site, EatTurkey.com, offers consumers, food professionals and the media an extensive library of information including healthy eating and restaurant trends, turkey cuts and purchasing tips, turkey nutrition and cooking techniques, and turkey facts and trivia. Additionally, the site presents a searchable database of more than 1,800 recipes, offers a recipe E-mail program and provides special seasonal and holiday ideas. The National Turkey Federation is headquartered in Washington, D.C.
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