| Describe your establishment...
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc.
How does turkey fit in with the scheme of your operation?
Turkey fits our menu strategy very well in three specific areas: first as we grow our afternoon menu offerings, turkey’s popularity and versatility make it a clear choice for solid representation on the menu; secondly turkey’s virtues make it a great ingredient for our “better for you” menu items since it is a naturally lean poultry; and third it’s simply a good value…something everyone is looking for today.
How do you currently menu turkey?
We have incorporated turkey into two of our oven-toasted flatbread sandwiches. Most recently, we launched the DDSMART™ better-for-you menu, featuring the Egg White Turkey Sausage flatbread sandwich, which contains fluffy egg whites, delicious turkey sausage, spinach and melted reduced-fat Mozzarella cheese on multigrain flatbread. The Turkey, Cheddar and Bacon flatbread sandwich features a wonderful blend of tasty sliced turkey, crispy bacon and melted Cheddar cheese.
What are the compelling points that make turkey adaptable for breakfast and lunch?
Turkey lends itself to be a good companion to many flavors and hence can be a main ingredient in a wide variety of menu items . Turkey also has a healthier choice connotation – so at breakfast turkey-based sausage and other breakfast turkey meats have gained in consumer acceptance.
Why do you think your patrons order these turkey items?
Because they taste great!
From a business perspective, why do you include turkey on your menu (food cost, versatility, consumer demand, etc)?
I really couldn’t imagine a menu today without turkey on it somewhere – even if it was a breakfast only menu. Consumers enjoy turkey in any meal – breakfast, lunch or dinner -- and there is no reason to expect that to change. Turkey is priced right for the operator and consumer, and has great flavor appeal as well as a strong healthy connotation.
Please explain the DDSMART™ menu. When you were developing this menu, what led you to create the Egg White Turkey Sausage Flatbread Sandwich?
Launched in August 2008, DDSMART™ is the brand's first menu featuring better-for-you options. Labeled with a distinctive new logo, DDSMART™ menu items include foods and beverages that meet at least one of the following criteria: 25 percent fewer calories; 25 percent less sugar, fat, saturated fat or sodium than comparable fare, and/or contain ingredients that are nutritionally beneficial.
We introduced the Egg White Turkey Sausage flatbread because we wanted to be the first in the industry to offer an egg white sandwich and we felt it was important to launch with a veggie and non-veggie option.
When thinking about other proteins why did you choose turkey for this menu item as opposed to chicken, beef or pork?
For the DDSMART™ menu, we would have only moved forward with poultry or perhaps non-meat all together. In working with our strategic supply partners, turkey became the best option for many reasons.
With the current push in the industry for healthy menu options, how does turkey help you meet the growing consumer demand for breakfast items?
Turkey has a lean starting point with strong, existing health and wellness connections.
How do you use the Web as a tool in your work?
We like to talk to our customers a lot –- and regularly! The Web just makes that a little easier. Customers can view our Facebook page or follow us on Twitter.
Do you use the NTF Web site, EatTurkey.com, as a resource?
Not until now. Thanks for the new resource!
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